Pata Yamaha WorldSBK merchandise at WorldSBK Store: revs your heart!
The Pata Yamaha WorldSBK Team merchandise is synonymous with blue livery. The official colours of Yamaha’s official Superbike effort continue a long tradition of racing from the Iwata manufacturer.
With the YZF-R1 WorldSBK spec, one of the most well-know and popular Superbike machines in the world, Yamaha has been a competitive force in WorldSBK in recent times, with strong riders like Toprak Razgatlıoğlu, Andrea Locatelli, Alex Lowes, Xavi Vierge or Michael Van der Mark in the garage managed by Crescent Racing.
That unmistakable identity and spirit is available to wear, thanks to the Pata Yamaha merchandise collection at WorldSBK Store.
The official Pata Yamaha merchandise collection
The Pata Yamaha merchandise range perfectly reflects the team’s identity: dominated by Yamaha’s signature blue tones, combined with sponsor branding and technical detailing, it’s the same garments that riders and crew wear throughout the WorldSBK season.
The official Pata Yamaha WorldSBK team t-shirt features a blue base accented with blue grey colors on shoulders and sleeves, echoing the racing livery of the bike. Sponsor logos, including Pata and Yamaha Racing, are prominently displayed in the front, while the logos of GYRT (Genuine Yamaha Technology Racing, represents Yamaha's high-performance division) and the lubricants brand Yamalube are in the sleeves.
The Pata Yamaha polo follows the pattern of blue of the t-shirt with the difference of featuring Yamaha’s blue in the shoulders and the blue grey being is reserved for the sleeves and in the ribbed collar. The polo features all the sponsors logos, including technical like Akrapovič or the Semakin di depan slogan, which meaning is “Always in front”, an Indonesian slogan used by Yamaha in that country that the Japanese brand has decided to export in recent times.
Another piece of the Yamaha official merchandise in WorldSBK is the Pata Yamaha Sweatshirt. Its design stands out compared to the designs of the rival brands as it features a practical high collar, especially comfortable during windy and cold days. The Yamaha blue is featured all around, with only the long sleeves in blue grey. Also, another practical piece of equipment is the frontal zipped pocket, situated on the left side of the sweatshirt, a very practical and safe pocket.
Pata Yamaha and Crescent Racing: a blue force since 2016
The Pata Yamaha WorldSBK team began its journey in 2016, when Yamaha decided to officially return to the WorldSBK championship after a five-season absence.
The foundation of Pata Yamaha lies in the merger between the British team Crescent Racing and Yamaha Racing, along with the support of title sponsor Pata, an Italian snack company that has been deeply involved in motorsport sponsorship for years. In fact, Pata first became associated with Yamaha’s WorldSBK efforts in the mid-2010s, bringing not only financial backing but also a strong identity to the team. Over time, this collaboration evolved into a defining element of Yamaha’s presence in the championship.
For its part, Crescent Racing has a long and storied history. Founded by the Denning family, it all began with the opening of a motorcycle dealership in Bournemouth, in the south of England, during the 1950s under the name Crescent. Over the decades, the business grew into one of the most important Suzuki dealerships. Although Crescent Racing is now synonymous with Yamaha, the team’s racing origins are actually tied to Suzuki.
In the mid-1990s, the Denning family began competing at an amateur level in regional championships across Great Britain. The project quickly expanded, and by 1996 Crescent Racing—supported by Suzuki GB—was already competing in the prestigious British Superbike Championship, widely regarded as one of the most competitive national superbike series in the world. This experience proved crucial in shaping Crescent Racing into a strong force within the paddock. The team became Suzuki’s official squad in BSB, achieving significant success: two British Supersport titles in 1998 and 1999, as well as multiple victories in the Superbike category, culminating in the 2004 title with John Reynolds.
Crescent Racing was also involved in managing Suzuki’s MotoGP team when Paul Denning took on the role of Team Manager between 2005 and 2011 for the factory squad. At the same time, Crescent continued competing in BSB until 2012, the year it finally made the step up to WorldSBK—still with Suzuki. In 2014, they achieved their first victory in the championship at Phillip Island with Eugene Laverty.
The long-standing relationship between the Hamamatsu manufacturer and Crescent came to an end in 2016. Yamaha was preparing its official return to WorldSBK after five years away, armed with a completely revamped YZF-R1. Yamaha Motor Europe recognized Crescent’s expertise and proposed that they become the brand’s new official team.
From then on, the new Pata Yamaha WorldSBK team has firmly established itself as a championship contender. With strong rider lineups and continuous development, the team has consistently challenged for victories and podiums. The culmination came in 202, the second season with Toprak Razgatlıoğlu as rider, whose aggressive yet controlled riding style brought Yamaha back to the top of the championship. His performances electrified fans and demonstrated the full potential of the YZF-R1.
Following that era, Yamaha has continued to invest in top talent, including riders like Jonathan Rea, who joined the team to bring experience and winning mentality, the World Supersport champion Andrea Locatelli and recently Xavi Vierge, whose consistency and speed have made him a key pillar of the squad.
Yamaha in WorldSBK: a story of evolution
To wear Pata Yamaha merchandise is to connect with one of the most storied manufacturers in motorcycle racing history: Yamaha Motor Company. Since its early days, Yamaha has been deeply committed to competition. From Grand Prix racing to endurance, motocross, the company has built a reputation for pushing boundaries and embracing innovation. And this has happened also in World Superbike.
Yamaha’s journey in the World Superbike Championship began with the private entry of Fabrizio Pirovano with the Moto Club Carate Brianza team in the very first ever season of the series, back in 1988.
Pirovano was one of those original riders who had the foresight to understand that WorldSBK could become a major championship in the short term. A golden opportunity for riders who didn’t have access to the best factory machinery, and to make a name for themselves by competing in a championship based on production-derived bikes, where good preparation by a private team could give any rider a chance.
And so Pirovano competed with a Yamaha FZ750, achieving spectacular results: one victory and two second places, along with great consistency, led him to finish as World Championship runner-up.
And it wasn’t Yamaha’s only victory in that inaugural season: a young rider named Mick Doohan took 3 wins in the 2 rounds where he appeared as a wildcard (Japan and Australia) with the Marlboro Yamaha Dealer Team, which had factory support.
Yamaha’s potential in WorldSBK was also demonstrated by the strong results of Bimota, which ran its own factory team using the YB4 model equipped with the same engine as the FZ750.
For 1989, Yamaha officially made its definitive step forward and homologated its first Superbike: the FZR750R, also known by its internal code OW-01. This machine was based on the YZF750 prototype with which the brand competed in the Endurance World Championship, including victories at the Suzuka 8 Hours, and it provided a competitive weapon for both factory and private riders across all SBK championships worldwide.
In fact, with the introduction of the FZR750R, Yamaha created its first official WorldSBK team: Yamaha Belgarda, the commercial name previously used for Yamaha Italy in the transalpine country. Its star rider was Fabrizio Pirovano, who achieved his goal of becoming a factory rider.
With this Italian structure, Pirovano repeated as World Championship runner-up in 1990 and was a regular top-five finisher in those early seasons of WorldSBK history.
As the 1990s progressed, Yamaha introduced new models. In 1993, the YZF750 SP debuted, an evolution of the OW-01. Unfortunately, results never fully came together with this model, even though Yamaha brought in names that are now WorldSBK legends: Colin Edwards, Noriyuki Haga, Scott Russell... the victories were there, but a lack of consistency prevented them from fighting for titles.
The big revolution came in 2000, when the YZF-R7, internal code OW-02, made its debut. The explosive combination of this model together with the talent of Japanese rider Noriyuki Haga raised hopes for the brand’s first title. Despite numerous wins and podiums, Haga could “only” finish as runner-up. Still, the YZF-R7 was the only four-cylinder bike of the era capable of going head-to-head with the 1000cc twin-cylinder machines from Ducati, Honda, and Aprilia that dominated the championship.
Yamaha in WorldSBK: always on front
After that 2000 season, Yamaha paused its official involvement in WorldSBK, returning in 2005 under new regulations and with a name that still endures: the YZF-R1. Still operating with the Yamaha Motor Italia structure, the ever-reliable Haga debuted this model, finishing third in the championship in 2005 and 2006, and runner-up in 2007. Together with Troy Corser, they finished second and third in 2008.
At that point, Yamaha was one of the dominant forces, but the title still seemed elusive. In an internal shake-up, the team changed riders: coming from the American AMA SBK championship, a talent named Ben Spies stormed to the title in a season that became a continuous duel against Noriyuki Haga—the year the Japanese rider, after a lifetime linked to Yamaha, moved to Ducati. Spies made an immediate impact in WorldSBK, achieving the feat of becoming World Champion in his rookie season. It was Yamaha’s first riders’ title after four runner-up finishes.
Spies left WorldSBK as suddenly as he had arrived, and Yamaha defended its status with new riders: Carl Crutchlow and James Toseland in 2010, and Marco Melandri and Eugene Laverty in 2011. Despite Melandri’s runner-up finish in 2011, Yamaha decided to withdraw from WorldSBK again at the end of that year.
It wasn’t until 2016 that we saw Yamaha’s official blue return to WorldSBK; this time with a heavily updated YZF-R1 and a structure based in the UK under the Crescent Racing banner. A new partnership that broke away from the traditional Italy-based Yamaha SBK teams, but which over time proved to be the right decision—as demonstrated by the 2021 title with Toprak Razgatlıoğlu.
The Pata Yamaha WorldSBK Team is built on a foundation of heritage and driven by a vision for the future. From its iconic YFZ-R1 machine to its world-class riders and global fanbase, Pata Yamaha continues to shape the landscape of WorldSBK.
Shop the full Pata Yamaha WorldSBK merchandise collection now and join the blue racing legacy.
