Deus ex Machina arrives at the WorldSBK Store
You can now buy Deus ex Machina t-shirts and caps at the WorldSBK Store! A fresh addition that makes a strong entrance into the official merchandising store of the FIM World Superbike Championship.
Deus ex Machina is synonymous with motorcycles, freedom, and fun—values that closely align with WorldSBK. A championship with the claim "We make excitement" and a brand with the slogan "In Benzin Veritas" ("In gasoline, there is truth")—sooner or later, their paths had to cross!
What is Deus ex Machina?
Deus ex Machina was born in Sydney, Australia. It all started as a gathering of enthusiasts dedicated to motorcycle customization. At first, Deus ex Machina sold motorcycle parts, but always with a focus on creativity, turning this passion for mechanics into a tool for artistic and expressive freedom.
The first Deus ex Machina location, in the Camperdown district, became a meeting point where owners of customized motorcycles shared experiences and built a community. That’s how it evolved from a workshop into a café and showroom as well.
Soon, Deus ex Machina started bringing together a growing collective that also included surf lovers, skateboarders, and anyone engaged in activities that, like motorcycling, were all about having fun.
And perhaps this is one of Deus’s greatest successes, explaining its growth: it’s much more than just a brand—it’s an urban culture for those who seek self-expression freely and refuse to follow strict rules when enjoying their passions, whether on wheels or in any other form. As they put it in their own words: "The Deus philosophy recalls an era before the various pursuits of fun were marketed into fundamentalist factions."
Today, Deus operates globally. While it remains headquartered in Camperdown, it has opened stores in places like Bali, Biarritz (France), Seoul (South Korea), Berlin (Germany), Bournemouth (UK), Cape Town (South Africa), Amsterdam (Netherlands), Ibiza (Spain), São Paulo (Brazil), Los Angeles (USA), Milan (Italy), and Tokyo (Japan). Interestingly, each of these locations has its own unique name—what Deus itself calls "temples"—ranging in creativity from the original "The House of Simple Pleasures" in Sydney to "The Homestead of Perpetuity" in LA.
Deus ex Machina T-shirts at the WorldSBK Store
Without a doubt, part of Deus’s fame in the fashion world comes from its t-shirt and jersey designs. At the WorldSBK Store, we know this well, which is why we've brought this selection for Superbike fans.
The Deus Saber jersey is part of Deus’s Classic line. With a relaxed fit, the Deus Saber jersey is the result of more than two decades of expertise in designing this type of apparel. That’s why it belongs to the Classic collection. Inspired by off-road gear, this jersey features a micro-perforated fabric similar to motocross gear, making it a breathable long-sleeve piece, ideal for wearing in mild weather or summer. Its colors evoke a vintage feel, as do the Deus ex Machina logos scattered across the jersey. This blend of off-road spirit and retro racing aesthetics makes the Deus Saber jersey a unique item in the WorldSBK Store.
Italian means competition—something all Superbike fans know well. That’s why the Deus Milano t-shirt is available at the WorldSBK Store. Its name corresponds to the brand’s store in Milan, called The Portal of Possibilities, with its address printed on the back. The Deus Milano t-shirt is also part of the Classic collection, made from 180-gram combed cotton for maximum comfort.
For those looking for an oriental touch, the Deus Time Taker t-shirt references the Deus ex Machina store in Seoul, South Korea’s capital. The Deus Time Taker t-shirt is truly a blast from the past, with a design that captures the spirit of the 1950s—a time when automotive workshops embraced a clean aesthetic with bold typography. That’s why the Time Taker features a large DEUS Custom logo on a sleek white background, creating a simple yet refined design with great taste.
The Deus Hot Streak t-shirt adds a Californian vibe to Deus’s collection at the WorldSBK Store. With colors reminiscent of the warm West Coast climate, the Hot Streak carries a summery air—the perfect season to enjoy motorcycles. The large DEUS Speed Shop Motorcycles logo on the back transports you to scenic roads along the Pacific, winding through mountains like the famous Big Sur or Mulholland Drive. The Deus Hot Streak t-shirt strikes the perfect balance between vintage design, romanticism, and the two-wheeled way of life.
Deus ex Machina caps at the WorldSBK Store
The WorldSBK Store also offers a selection of Deus ex Machina caps—a must-have for any fan heading to the track, as practical as they are cool.
With similar colors, the Deus Canyons cap pairs perfectly with the Saber jersey. This cap features the classic trucker style, an old-school aesthetic reminiscent of promotional caps brands used to give away—now icons of past decades. If you’re looking for a retro look, a tribute to our fathers, the Deus Canyons trucker cap is as close as you can get to wearing a vintage cap made today. Plus, it features the original Deus ex Machina logo embroidered on the back, and on the front, the message Custom Motorcycles.
The Deus Cannoli cap adds a sporty touch to a trucker cap design, with a name that reminds us of the delicious Sicilian dessert. But in this case, the good taste doesn’t come from ricotta but from the red stripes running along the sides and back, along with the DEUS logo typography on the front—exuding a sporty aesthetic straight from the ’70s and ’80s. Additionally, its blue/red/white version directly echoes the racing Honda colors of that era. The Deus Cannoli trucker cap is a true throwback that leaves a great taste—let Deus cook!
The Deus Racing Gold cap pays homage to the podium caps awarded to race winners. This marketing tradition dates back to the early ’70s, when tire manufacturers popularized the practice. At that time, race winners also commonly stood on the podium wearing a laurel wreath—a symbol of triumph since ancient Greek times—so these caps soon incorporated embroidered laurel leaves. The Deus Racing Gold cap embodies this spirit, featuring the golden color of a winner, representing an object that has transcended motorsport and entered popular culture and fashion.
The Deus Pill Cord cap is a trucker cap distinguished by its front panel and visor made of corduroy fabric. Corduroy caps have made a comeback, usually in dad hat or 5-panel cap versions, which is what makes the Deus Pill Cord cap so special—it’s a trucker cap with corduroy fabric. The front features the DEUS logo embroidered on a patch, and the mesh back carries the Deus ex Machina logo. Altogether, it’s a unique cap with colors that are both stylish and elegant.
The Deus ex Machina collection available at the WorldSBK Store is the perfect addition to any motorcyclist’s wardrobe, allowing you to proudly showcase your passion for bikes—even on chill days when the high-octane excitement of WorldSBK merchandise takes a break.