BMW Motorrad Motorsport merchandise collection: the M lifestyle has landed at WorldSBK Store
WorldSBK Store is thrilled to announce the arrival of the BMW Motorrad Motorsport Lifestyle Collection, a range of officially licensed products that bring the legacy of BMW Motorrad Motorsport into your everyday style.
BMW Motorrad Motorsport is the racing department in charge of all two-wheel competition of the Bavarian brand. With this new collection featuring the iconic ‘M’ logo (for Motorsport!) now you can complete your BMW outfit together with the official ROKiT BMW team merchandise or Toprak Razgatlıoğlu merchandise!
Whether you're a rider, an enthusiast, or simply appreciate precision design and performance, this collection captures the elegance and spirit of BMW’s presence in World Superbike. From stylish t-shirts to versatile accessories, each item is a tribute to the performance, heritage, and lifestyle that BMW Motorrad represents.
Let’s explore the collection, one piece at a time.
BMW Motorsport T-Shirt
This sleek t-shirt features the BMW Motorrad Motorsport logo together with the BMW shield and M badge. The branding is complemented with racing-inspired stripe motif and the slogan “Never stop challenging”. A tailored fit and high-quality cotton fabric, it’s as comfortable as it is stylish, ideal for those who want to represent their favorite marque both at the circuit and on city streets: casual wear that quietly speaks volumes about their passion. Available in all BMW’s colors: white, black, blue and grey.
BMW Motorsport Lines T-Shirt
The light and marine blue and red stripes are an iconic sight on any machine, both on two or four wheels: BMW on track! A homage to this fantastic livery, the BMW Motorsport Lines T-Shirt is fashionable as an urban item and, at the same time, a clear message for those who know. Blending perfectly a retro and modern feeling, the stripes are featured both in the chest and in the back, making a continuous design. The BMW and M logos, in the left breast, and the BMW Motorrad Motorsport in the back completes this cool design. Available in white, black and grey.
BMW Motorsport Cap
When your sun protection needs a touch of racing and performance, the BMW Motorrad Motorsport Cap is perfect for you. Trucker style, with black mesh in the black version and white mesh for the grey version, this cap features the stripes of BMW Motorsport in white, light and navy blue and red in the visor plus the BMW and M logos in the front. Function with sharp style, it’s adjustable for all sizes, this cap adds flair to your pit-lane walk or weekend ride.
BMW Motorsport Zip Hoodie
Cut for warmth and movement, this zipped hoodie is your go-to for colder race days. Designed with a dynamic silhouette, it includes the BMW Motorsport stripes running down the left side, from chest to back, following the lines of the homonymous T-Shirt of the collection and the BMW and M logos. The front pouch pocket adds practicality, and the brushed interior ensures warmth and comfort. Staying warm during early morning rides or cheering from the grandstand!
Ride, Style, Repeat: from the track to the street
Each item in this collection was carefully designed to carry the essence of BMW’s WorldSBK presence into the lifestyle of every fan. It’s not just about showing support — it’s about embodying the racer's mindset. This is gear for those who live with precision, confidence, and a thirst for adventure.
The world of motorsport isn’t just about what happens on the track — it’s also about what happens off it. The energy, adrenaline, and heritage of racing follow riders and fans into every part of their lives. Riders like Toprak Razgatlıoğlu bring aggression, style, and global attention to the brand. The lifestyle line mirrors these same values: speed, ambition, and sophistication.
BMW’s involvement in WorldSBK further deepens this connection. Competing firstly with the S 1000 RR and currently with M 1000 RR machines, the BMW Motorrad WorldSBK Team reflects the brand’s relentless pursuit of excellence. Achieving the 2024 World Superbike title with Toprak Razgatlıoğlu was a demonstration of the power and performance behind the BMW Motorrad brand.
M for Motorsport: experience the racing side of BMW Motorrad
BMW Motorrad’s entry in WorldSBK isn’t just symbolic — it’s highly competitive. Wearing BMW Motorrad Motorsport apparel is about embracing a culture. You’re not just a spectator; you’re part of the paddock, the legacy, the story.
WorldSBK has always celebrated production-based motorcycles — machines that share DNA with bikes you can ride on the road. That’s why the BMW Motorrad Motorsport Collection feels so at home here. It’s authentic. It’s rooted in the same engineering that propels the M 1000 RR at 300 km/h and ensures the daily ride feels just as exciting.
What makes BMW Motorrad unique? With iconic models like the R 1250 GS, the S 1000 RR, and the M 1000 RR — BMW Motorrad has merged track performance with road-ready versatility. A symbol of engineering excellence, with a long-standing commitment to innovation, quality, and riding pleasure since its foundation in 1923.
Taking off: the foundation of BMW
It’s widely known that BMW was founded as an aircraft engine manufacturer. In fact, BMW was born on March 7th 1916 as a merging of two companies in the middle of the First World War: Rapp Motorenwerke and Bayerische Flugzeugwerke. The foundation became possible because both were already working together in engine development and production and both were based close to Munich. The original name Bayerische Flugzeugwerke stayed at the beginning, but in 1917 it was switched to the current Bayerische Motoren Werke (Bavarian Motors Factory).
And with the new name, a new logo was born that now is worldwide famous. The BMW logo hasn’t been changed since its creation, just with minor updates to adapt to a better overall design or trends. It featured the white and light blue from the Bavarian flag – which origin is from the Wittelsbach Royal Family, rulers of Bavaria from 1180 to 1918 – inside a black circle with the initials BMW; the black circle coming from the old logo of Rapp Motorenwerke.
An urban legend attributed the origin of the logo to being a symbolic representation of two white propellor blades working in the blue of the sky, as a reference to their production of engines for airplanes. Part of this false history was grounded because one of the first BMW advertising posters were illustrations of planes with rotating propellers mimicking the BMW logo.
From planes to motorcycles: the birth of BMW Motorrad
After the WWI, Germany had restrictions on the production of aircraft. Thus, BMW started to diversify its business. Right after the war, in 1919, BMW designed and manufactured their first engine for non-aviation application: the flat with M2B15 – since the very beginning the boxer two-cylinder engine has been a mainstay for the brand!
This engine was applied to motorbikes of another German manufacturer, Victoria, and to an in-home made model called Helios, made as side project not with the branding of BMW. The Helios motorcycle had the engine transversely mounted, creating problems of refrigeration to the rear cylinder. The Design Director, Max Friz, decided to redesign the motorbike: Friz oriented the engine perpendicular with the cylinders ‘hanging’ from the sides and adopted a shaft final drive as transmission. Thus, he created the stapple of the the twin boxer BMW design.
The engine, which was updated to a new model (M2B33) of 494cc was capable of producing 8,5 horsepower, propelling the bike to a very respectable 95 km/h (59mph) for the era. The code name was R32 and was marketed as BMW, starting production 1923.
BMW Motorrad was born!
Wear the legacy and make life a ride!
BMW Motorrad is more than a motorcycle manufacturer. It’s a lifestyle brand, a racing heritage, and a symbol of unmatched engineering. Through this new collection with the WorldSBK Store, fans now have access to a curated collection that reflects this high-performance culture.
Every stitch, logo, and material choice speak to decades of innovation — both on the road and on the podium.
Are you ready to make life a ride?