Honda HRC merchandise at WorldSBK Store: the power of dreams
The Team HRC WorldSBK, also known as HRC Honda, is currently one of the powerhouses of World Superbike. And now you can get the HRC Honda merchandise in the WorldSBK Store! From HRC T-Shirts to jackets, HRC caps, and trackside essentials, the Honda SBK merchandise range at WorldSBK Store offers everything you need to support your team in style.
When it comes to motorsport heritage, few names carry the weight and worldwide recognition of Honda. For decades, the Japanese giant has been synonymous with engineering excellence, cutting-edge performance, and championship-winning pedigree. At the heart of its competitive success lies Honda Racing Corporation (HRC) — the official racing arm that embodies Honda’s spirit of relentless innovation and speed.
Today, fans have the can bring that racing energy to their wardrobe with the exclusive HRC Honda merchandise collection.
HRC Honda merchandise collection
The HRC Honda merchandise collection includes from sleek HRC t-shirts with dynamic color blocks to high-quality outerwear used by the mechanics, riders and staff at the Honda HRC WorldSBK team, designed to handle the weather at any circuit.
The Team HRC Honda WorldSBK t-shirt that is used by all the members replicates the leathers used by the riders; a cool feature that give the team a distinctive image and makes any fan – for his delight! – with this t-shirt look like a true works rider! The design is cool, with a mainly red colour with a white stripe and a blue right side, thus creating the HRC traditional colours. A big HONDA logo further reinforces this ‘two sides’ aesthetic. Apart from the sponsors’ logos, there’s also a big presence of the HRC and CBR Fireblade logo, both in front and in the back. Also, in the back there’s a big Honda Wing logo, the iconic stapple mark from the Japanese giant.
The t-shirt is signed by Ixon, the French motorcycle gear brand that manufactures all the team’s official apparel. This is visible in the form of the shoulders white tab with the logo of Ixon, mimicking the brand’s shoulder protection on the real leathers.
Almost identical in its design, featuring the same colours and logos, there’s the Team HRC Honda WorldSBK sweatshirt. Built for warmth and performance, it’s a zipped sweatshirt with a padded fabric to withstand wind and lower temperatures, but at the same time sportive for team member to work with it. It features also two sides pockets, both zipped, and a high neck perfect to protect from elements on a cold day.
The HRC merchandise collection at WorldSBK Store also includes apparel not used by team members but highly fashionable in the day-by-day lifetime. The Honda HRC Technical T-shirt is a good example. With a white frontal part crossed by the blue and red stripes of HRC colors plus the logo of HRC and Honda logos, it’s simple, buy yet with a lot of personality. On the sides there’s a color degrade with blue and red, in an arrow shape, that brings dynamism and sporty touch to a classic and clean look for every day.
The Honda HRC baseball cap follows a similar pattern, with the color degrade between red and blue, with a frontal in white featuring the Honda Wing logo. In the back, there’s the classic HRC logo.
For those looking for a more colorful t-shirt, the Honda HRC T-shirt plays with the basic colours, with a big white frontal stripe separating a frontal blue zone form a chest and back in full red colors. The Honda and HRC logos are present in the chest area in a bigger size and featured in the neck in a minor size. Overall, a simple, clean, and powerful design.
What HRC represents
To wear an HRC Honda t-shirt is to wear over 60 years of racing legacy. It means believing in precision. In technology. In speed. And above all, in progress.
HRC isn’t just a logo—it’s a statement of intent. It represents the engineers who innovate beyond limits, the riders who risk everything for the win, and the fans who keep the passion alive across continents and generations.
With Honda SBK merchandise, you’re not just buying a piece of clothing. You’re becoming part of a global movement that values performance, discipline, and relentless pursuit of perfection.
Honda HRC, more than a team
HRC was formed with a clear mission: to develop, support, and manage all of Honda’s racing endeavors in two-wheel motorsport. That includes MotoGP, motocross, endurance racing, and of course, WorldSBK.
Under the HRC banner, Honda has become one of the most successful brands in racing history. HRC machines have won countless races and championships, all while pushing the limits of performance and technology, including the current effort competing at World Superbike.
This commitment to racing excellence isn’t just felt on the track—it’s worn with pride through HRC Honda t-shirts, jackets, and fanwear designed for those who live and breathe motorsport. So, when you wear your t-shirt or cap of Honda HRC team at WorldSBK you are also wearing a legendary name that has dominated and inspired awe and admiration during decades on every track around the world. Wear it with pride!
Founding HRC: the merging of forces of the golden wing brand
Honda Racing Corporation, or HRC, was established in 1982 to consolidate Honda's global racing activities under one expert roof.
The antecessor of HRC was Honda Racing Service Center (known of RSC) and the ‘NR block’ of the Honda R&D department. But to further understand how HRC became the number one force in motorcycle racing, we must go back in time.
Honda’s racing spirit dates back much further. From its very beginnings in the 1950s, Soichiro Honda was determined to prove his motorcycles on the toughest tracks in the world. This made him start to race first in Japan and rapidly expanding to international events. But Soichiro wanted to win the most prestigious and demanding race of the era, the Isle of Man TT, then part of the Motorcycle Grand Prix Championship (now known as MotoGP). His first entry was in 1959- and three years later he was already winning his first World titles and the coveted TT. The dream became a reality.
But by the force of circumstances and economic restrains, Honda was obliged to end it’s racing Grand Prix program – yes, even the big suffer sometime. But by 1973 Honda opened a division for purely motorcycling racing, and specifically for domestic competitions and commercial bikes in racing under the name Honda Racing Service Center Corporation. The RSC developed the antecessors of what now we can consider Superbike racing and soon became a big name, with full factory team in World Endurance racing with the RCB1000 machine and many other efforts.
In parallel, Honda returned to Grand Prix. Since 1979, the Honda R&D division created the NR office (standing for ‘New Racer’) to create a groundbreaking new GP prototype. The result was the famous NR500 with oval pistons. Results were not by the side of Honda, but the technical legacy and creativity achieved marked an era inside the company and in the minds of the fans.
By 1982, with founding date on September 1, Honda decided to merge the RSC company with the NR block of R&D to create a new company: Honda Racing Corporation. This allowed for a concentration of all motorcycling racing activities under one roof, with better coordination and synergies between all the racing programs and better service for customers and teams.
The creation of HRC established a benchmark for all the other manufacturers on how to manage a factory’s racing efforts and succeed in the tracks in all types of championships.
After 40 years of successful competition, HRC started a new era in April 1st 2022 with the expansion to automobile racing. Following what Honda did in motorcycling, all the automobile competition activities came under one roof, including F1, and under the branding of HRC. This new expansion came with a redesign of the HRC logo, with a darker shaded blue in the corporative colors and the HRC lettering with a more slanted look.
Honda in WorldSBK
Honda’s presence in WorldSBK dates back to the championship’s inception in 1988. From the very beginning, Honda has been a key player in shaping the series into one of the most exciting forms of motorcycle racing in the world.
One of the most iconic machines in Superbike history, the Honda RC30, won the very first WorldSBK championship in 1988 with American rider Fred Merkel. This marked the beginning of a long and storied relationship between Honda and the production-based championship.
Throughout the 1990s and early 2000s, Honda continued to compete at the top level, with bikes like the RC45 and the CBR1000RR Fireblade, piloted by legends such as John Kocinski, Colin Edwards, and Aaron Slight. The team consistently challenged for wins and titles, becoming a cornerstone of the Superbike paddock.
After a period of reduced involvement, Honda returned to WorldSBK with full factory support through Team HRC, reasserting its place in the series and investing heavily in rider talent and engineering. Today, with state-of-the-art CBR1000RR-R Fireblade machinery, and a renewed focus from the Honda Racing Corporation, the team is building momentum in the championship once again.
Whether you’re supporting HRC from the grandstands, at a watch party with friends, or on your own weekend ride, HRC merchandise lets you carry the speed and spirit of Honda wherever you go.
Shop the full Honda SBK merchandise collection now and join the red, white, and blue revolution. Because with HRC, you're not just a fan — you’re part of the team.